🚀 Distribution Effectiveness Consulting
Strengthening Your Sales Channels for Scalable, Sustainable Growth
✅ What is Distribution Effectiveness?
In any distribution-driven business channel—be it Life Insurance: Agency Channel, Bancassurance Channel, Corporate Agent Channel or Mutual Fund Distribution—the success of your products and services depends heavily on the efficiency and engagement of your field force, partners, and channel ecosystem.
Our Distribution Effectiveness Consulting helps you unlock the full potential of your distribution network by aligning strategy, systems, people, and performance.
🎯 What We Help You Achieve
- 📈 Increase channel productivity and sales performance
- 📊 Build data-backed frameworks to track field effectiveness
- 🧩 Align training, KPIs, and incentives with business goals
- 💼 Create scalable systems for onboarding and managing sales teams
- 🧠 Enable informed decision-making through insights and field feedback
🔑 Core Areas of Focus
1. Channel Strategy & Structure
- Audit current channel mix and performance
- Optimize structure for better market reach and resource utilization
- Design role clarity and channel-specific interventions
2. Recruitment & Retention Models
- Define ideal agent/advisor/distributor profiles
- Create onboarding journeys, SOPs, and field-readiness plans
- Improve retention through career-path alignment and performance tracking
3. Sales Capability & Training Alignment
- Assess current training vs. actual sales needs
- Design programs to improve field force effectiveness (not just compliance)
- Enable better cross-selling, upselling, and customer engagement
4. Performance Metrics & Dashboards
- Define measurable KPIs for frontline and supervisors
- Build dashboard/reporting frameworks to track progress
- Enable data-driven coaching and decision-making
👥 Who Is This For?
- Insurance & Financial Services Companies
- BFSI Distribution Heads & Zonal Managers
- Pharma Field Sales Leaders
- FMCG Regional Sales Heads
- Training and L&D Heads managing channel capability
💬 What Our Clients Say
“We struggled with field force attrition and low engagement. Girish helped us reimagine our advisor onboarding and productivity framework, resulting in a 25% performance uplift.”
— Zonal Head, Life Insurance Company
“The clarity and practicality of the consulting was exceptional. Our channel managers now have systems to train, track, and grow their distribution teams.”
— Sales Head, BFSI Sector
📦 Delivery Options
- 🛠️ Distribution Audit & Strategy Alignment
- 📊 Dashboard & KPI Design
- 🧠 Training Framework Development
- 📘 Recruitment, Retention & Engagement Model Design
- 🏁 End-to-End Channel Effectiveness Programs
🚀 Why Choose Us?
- ✅ 15+ years in Insurance, BFSI, and Training Advisory
- ✅ Experience working with advisors, field force, team leaders, and regional heads
- ✅ Practical, ground-level approach combined with strategic clarity
- ✅ Support from strategy to execution and performance measurement
📞 Ready to Revamp Your Distribution Effectiveness?
Let’s build a high-performance, engaged distribution network that delivers real business growth.
📧 Email: info@girishaswani.in
🌐 Website: www.girishaswani.in
📞 Call: +91 93260 69088